Wine Tourism Promotion Service Through The Wine Routes Of Catalonia, Within The Framework Of The Recovery, Transformation And Resilience Plan, Financed By The European Union With Next Generation Eu Funds. The Object Of The Contract Derives From The State Territorial Tourism Sustainability Plan Project And, Specifically, From The Cohesion Action Between Destinations (Acd) "Catalonia, Land Of Flavors", Approved Within The Recovery, Transformation And Resilience Plan, Financed By The European Union Within The Framework Of The Next Generation Eu Funds, For The Achievement Of The General Objectives Of Policy Lever 5 "Modernization And Digitization Of The Industrial Fabric And Smes, Recovery Of Tourism And Boost To An Entrepreneurial Spain" And, Specifically In Component 14 "Plan For Modernization And Competitiveness Of The Tourism Sector", Investment 1 "Transformation Of The Model Towards Sustainability". It Is Part Of The National Food And Wine Tourism Plan And Aims To Define A Regenerative, Slow And Innovative Food And Wine Tourism Model, Which Allows Catalonia To Be Promoted As A Tourist Destination With An Identity By Structuring A Value Offer That Is Attractive, Competitive And Based On The 4D Model (Deseasonalization, Diversification, Decongestion And Spending) And 4S (Safe, Healthy, Unique And Sustainable). The Action Of The Acd Terra De Sabors That Frames The Object Of The Contract Is Action 24 Of Axis 4. Competitiveness, Which Is Related To The Improvement Of The Competitiveness Of The Current Offer Of The Wine Routes Of Catalonia. This Tender Is Divided Into The Following Lots: - Lot 1: Rutes Del Vi Product Structuring At The Level Of Catalonia. - Lot 2: Elaboration Of Content On The Wine Routes Of Catalonia In Order To Be Able To Promote Them. - Lot 3: Promotion Of The Wine Routes Of Catalonia To Raise Awareness Among Residents And Tourists.